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decodeTV: The online resource for news and insight on the production, distribution
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decodeTV: The online resource for news and insight on the production,
distribution and monetisation of consumer-facing video services.
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rif;
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width: 80%;">Issue 54</div>
=09=09=09=09=09=09</td>
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font-size: 15px;">Follow Us: <a HREF=3D"https://datasiege.com/D=
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=09=09=09margin-right: 15px;
width: 95%;">September 5, 2025</div>
=09=09=09=09=09=09</td>
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sans-serif; text-decoration: none; font-size:16px; color: #444;">Hello &nda=
sh; In this issue of decodeTV: ESPN chair Jimmy Pitaro looks to bundling fo=
llowing the launch of the sports network’s streamer and app; Irdeto&r=
squo;s Steve Russell talks to me about reinventing the streaming viewer jou=
rney; Omdia predicts a big future for retail media; plus another look at ou=
r IBC Previews and the rest of today's news …</p>
=09=09=09=09=09=09<p align=3D"left" style=3D"font-family:Arial, Helvetica, =
sans-serif; text-decoration: none; font-size:16px; color: #444;">Please fol=
low us at <a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI=
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=09=09=09=09=09=09<p align=3D"left" style=3D"font-family:Arial, Helvetica, =
sans-serif; text-decoration: none; font-size:16px; color: #444;">Thank you,=
and best regards,<br />
=09=09=09=09=09=09<br />
=09=09=09=09=09=09Stuart Thomson<br />
=09=09=09=09=09=09Editor</p>
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th: 185px; max-width: 100%; height: auto; display: block;" width=3D"185" />
=09=09=09=09=09=09<p class=3D"caption">Stuart Thomson</p>
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=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- TOP B AD --> <a HREF=3D"https://datasiege.com/DataSi=
ege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=
=3D&rd04=3Dhttps://lakeshadowmedia.info/45wgEzt" target=3D"_blank"><img alt=
=3D"" class=3D"ad2" src=3D"https://www.decodetv.com/wp-content/uploads/2025=
/08/dTV_Broadpeak-Stream_Aug25_NL&Site25_728x90.png" style=3D"border:2p=
x solid #aaa" width=3D"100%" /></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/05/espn-looks-to-bundling-and-pay-tv-to-address-streaming-fragmenta=
tion/" target=3D"_blank"><img align=3D"center" alt=3D"Image" border=3D"0" h=
eight=3D"auto" src=3D"https://www.decodetv.com/wp-content/uploads/2025/09/J=
immy-Pitaro-624x416.jpg" style=3D"border: 2px solid #cb29af; max-width: 300=
px !important; width: 100% !important; height: auto !important;" vspace=3D"=
0" width=3D"100%" /></a></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/05/espn-looks-to-bundling-and-pay-tv-to-address-streaming-fragmentat=
ion/" style=3D"font-family:Arial, Helvetica, sans-serif; font-size:16px; co=
lor: #080808" target=3D"_blank">ESPN looks to bundling (and pay TV) to addr=
ess streaming fragmentation </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">Bundling and operating the=
new ESPN streamer and traditional pay TV together “holistically&rdqu=
o; will be central to the Disney-owned sports ...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/05/espn-looks-to-bundling-and-pay-tv-to-addres=
s-streaming-fragmentation/" style=3D"font-family:Arial, Helvetica, sans-ser=
if; text-decoration: none; font-size:15px; color: #cb29af;" target=3D"_blan=
k">Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/04/irdetos-steve-russell-on-reinventing-the-streaming-viewer-journe=
y/" target=3D"_blank"><img align=3D"center" alt=3D"Image" border=3D"0" heig=
ht=3D"auto" src=3D"https://www.decodetv.com/wp-content/uploads/2025/09/Irde=
to-SteveRussell-video.png" style=3D"border: 2px solid #cb29af; max-width: 3=
00px !important; width: 100% !important; height: auto !important;" vspace=
=3D"0" width=3D"100%" /></a></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/04/irdetos-steve-russell-on-reinventing-the-streaming-viewer-journey=
/" style=3D"font-family:Arial, Helvetica, sans-serif; font-size:16px; color=
: #080808" target=3D"_blank">Irdeto’s Steve Russell on reinventing th=
e streaming viewer journey </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">Irdeto’s SVP Global =
Markets, Steve Russell, talks to decodeTV’s Stuart Thomson about rein=
venting the viewer journey in streaming ...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/04/irdetos-steve-russell-on-reinventing-the-st=
reaming-viewer-journey/" style=3D"font-family:Arial, Helvetica, sans-serif;=
text-decoration: none; font-size:15px; color: #cb29af;" target=3D"_blank">=
Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/05/omdia-retail-media-set-to-pass-us300m-by-2030/" target=3D"_blank=
"><img align=3D"center" alt=3D"Image" border=3D"0" height=3D"auto" src=3D"h=
ttps://www.decodetv.com/wp-content/uploads/2025/09/Omdia-ads-image-624x416.=
jpg" style=3D"border: 2px solid #cb29af; max-width: 300px !important; width=
: 100% !important; height: auto !important;" vspace=3D"0" width=3D"100%" />=
</a></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/05/omdia-retail-media-set-to-pass-us300m-by-2030/" style=3D"font-fam=
ily:Arial, Helvetica, sans-serif; font-size:16px; color: #080808" target=3D=
"_blank">Omdia: Retail media set to pass US$300m by 2030 </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">The retail media market is=
projected to exceed a total value of US$300bn by 2030, accounting for appr=
oximately 20% of total global...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/05/omdia-retail-media-set-to-pass-us300m-by-20=
30/" style=3D"font-family:Arial, Helvetica, sans-serif; text-decoration: no=
ne; font-size:15px; color: #cb29af;" target=3D"_blank">Read More ...</a></p=
>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!--=09CENTER UPPER A =
AND B AD TABLE=09-->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr align=3D"center" valign=3D"middle">
=09=09=09=09=09=09<td height=3D"135">
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- CENTER UPPER A AD --><a HREF=3D"https://datasiege.c=
om/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=
=3D27&suid=3D&rd04=3Dhttps://bit.ly/4mqpXqo" target=3D"_blank"><img alt=3D"=
" class=3D"ad2" src=3D"https://www.decodetv.com/wp-content/uploads/2025/08/=
dTV_Norsk-at-IBC_Aug25_728x90.png" style=3D"border:2px solid #aaa" width=3D=
"100%" /></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- CENTER UPPER B AD --> <a HREF=3D"https://datasiege.=
com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=
=3D27&suid=3D&rd04=3Dhttps://bit.ly/4mME216" target=3D"_blank"><img alt=3D"=
" class=3D"ad2" src=3D"https://www.decodetv.com/wp-content/uploads/2025/08/=
AgileTV_Aug25_NL&Site25_728x90.jpg" style=3D"border:2px solid #aaa" wid=
th=3D"100%" /></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/05/rtl-in-share-buyback-offer-as-it-seeks-options-for-sky-acquisiti=
on/" target=3D"_blank"><img align=3D"center" alt=3D"Image" border=3D"0" hei=
ght=3D"auto" src=3D"https://www.decodetv.com/wp-content/uploads/2025/09/RTL=
-flags-624x416.jpg" style=3D"border: 2px solid #cb29af; max-width: 300px !i=
mportant; width: 100% !important; height: auto !important;" vspace=3D"0" wi=
dth=3D"100%" /></a></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/05/rtl-in-share-buyback-offer-as-it-seeks-options-for-sky-acquisitio=
n/" style=3D"font-family:Arial, Helvetica, sans-serif; font-size:16px; colo=
r: #080808" target=3D"_blank">RTL in share buyback offer as it seeks option=
s for Sky acquisition </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">RTL Group has launched a v=
oluntary public offer to buy back up to four million of its own shares as i=
t seeks options in the event it ...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/05/rtl-in-share-buyback-offer-as-it-seeks-opti=
ons-for-sky-acquisition/" style=3D"font-family:Arial, Helvetica, sans-serif=
; text-decoration: none; font-size:15px; color: #cb29af;" target=3D"_blank"=
>Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/05/zixi-names-emea-account-management-chief/" target=3D"_blank"><im=
g align=3D"center" alt=3D"Image" border=3D"0" height=3D"auto" src=3D"https:=
//www.decodetv.com/wp-content/uploads/2025/09/Sue-Mitchell-Zixi-624x416.jpg=
" style=3D"border: 2px solid #cb29af; max-width: 300px !important; width: 1=
00% !important; height: auto !important;" vspace=3D"0" width=3D"100%" /></a=
></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/05/zixi-names-emea-account-management-chief/" style=3D"font-family:A=
rial, Helvetica, sans-serif; font-size:16px; color: #080808" target=3D"_bla=
nk">Zixi names EMEA account management chief </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">Video contribution technol=
ogy specialist Zixi has named Sue Mitchell as Director of Account Managemen=
t, EMEA. In this role, Mitchell will ...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/05/zixi-names-emea-account-management-chief/" =
style=3D"font-family:Arial, Helvetica, sans-serif; text-decoration: none; f=
ont-size:15px; color: #cb29af;" target=3D"_blank">Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/05/dazn-secures-more-free-motorsports-with-gt-sport-deal/
" target=3D"_blank"><img align=3D"center" alt=3D"Image" border=3D"0" height=
=3D"auto" src=3D"https://www.decodetv.com/wp-content/uploads/2025/09/DAZN-a=
nd-GT-Sport-624x416.jpg" style=3D"border: 2px solid #cb29af; max-width: 300=
px !important; width: 100% !important; height: auto !important;" vspace=3D"=
0" width=3D"100%" /></a></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/05/dazn-secures-more-free-motorsports-with-gt-sport-deal/
" style=3D"font-family:Arial, Helvetica, sans-serif; font-size:16px; color:=
#080808" target=3D"_blank">DAZN secures more free motorsports with GT Spor=
t deal </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">Sports streamer DAZN is co=
ntinuing to amass rights with a new motorsports deal. The company has struc=
k an agreement with GT ...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/05/dazn-secures-more-free-motorsports-with-gt-=
sport-deal/
" style=3D"font-family:Arial, Helvetica, sans-serif; text-decoration: none;=
font-size:15px; color: #cb29af;" target=3D"_blank">Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- CENTER LOWER A AN=
D B ADS TABLE -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr align=3D"center" valign=3D"middle">
=09=09=09=09=09=09<td height=3D"135">
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- CENTER LOWER A AD --><a HREF=3D"https://datasiege.c=
om/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=
=3D27&suid=3D&rd04=3Dhttp://bit.ly/4mDeVhV" target=3D"_blank"><img alt=3D""=
class=3D"ad2" src=3D"https://www.decodetv.com/wp-content/uploads/2025/08/d=
TV_Bedrock-at-IBC_Aug25_728x90.gif" style=3D"border:2px solid #aaa" width=
=3D"100%" /></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- CENTER LOWER B AD --> <a HREF=3D"https://datasiege.=
com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=
=3D27&suid=3D&rd04=3Dhttps://bit.ly/41Ia4Ds" target=3D"_blank"><img alt=3D"=
" class=3D"ad2" src=3D"https://www.decodetv.com/wp-content/uploads/2025/08/=
dTV_Dotscreen_IBCAug25_NL_728x90.png" style=3D"border:2px solid #aaa" width=
=3D"100%" /></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/=
2025/09/04/rdk-software-passes-200m-devices-milestone/" target=3D"_blank"><=
img align=3D"center" alt=3D"Image" border=3D"0" height=3D"auto" src=3D"http=
s://www.decodetv.com/wp-content/uploads/2025/03/RDK-logo-to-size-2025-03-05=
-at-15.07.45-624x416.png" style=3D"border: 2px solid #cb29af; max-width: 30=
0px !important; width: 100% !important; height: auto !important;" vspace=3D=
"0" width=3D"100%" /></a></td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%"><=
!--=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; text-decorat=
ion: none; font-size:12px; color: #080808;" ><strong><em>Sponsored by <a ta=
rget=3D"_blank" HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm=
?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.=
decodetv.com/newsletters/https" style=3D" color: #cb29af;">client </a></em>=
</strong></p>=09-->
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://www.decodetv.com/2=
025/09/04/rdk-software-passes-200m-devices-milestone/" style=3D"font-family=
:Arial, Helvetica, sans-serif; font-size:16px; color: #080808" target=3D"_b=
lank">RDK software passes 200m devices milestone </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444">RDK software has been ship=
ped on over 200m devices globally to date, according to RDK Management.</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://www.decodetv.com/2025/09/04/rdk-software-passes-200m-devices-milestone/=
" style=3D"font-family:Arial, Helvetica, sans-serif; text-decoration: none;=
font-size:15px; color: #cb29af;" target=3D"_blank">Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://lakeshadowmedia.i=
nfo/4lRzN3N" target=3D"_blank"><img align=3D"center" alt=3D"Image" border=
=3D"0" height=3D"auto" src=3D"https://www.decodetv.com/wp-content/uploads/2=
025/08/250822-Preview-Broadpeak-Website-scaled-e1756226146125-624x416.png" =
style=3D"border: 2px solid #cb29af; max-width: 300px !important; width: 100=
% !important; height: auto !important;" vspace=3D"0" width=3D"100%" /></a><=
/td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%">
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:12px; color: #080808;"><strong><em>Sponsored =
by <a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D7=
9&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://lakeshadowmedi=
a.info/41m3imU" style=3D" color: #cb29af;" target=3D"_blank">Broadpeak </a>=
</em></strong></p>
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://lakeshadowmedia.in=
fo/4lRzN3N" style=3D"font-family:Arial, Helvetica, sans-serif; font-size:16=
px; color: #080808" target=3D"_blank">Q&A: Broadpeak’s Elodie Lev=
rel on future-proofing streaming platforms </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444"><strong>What will you be h=
ighlighting at this year’s IBC?</strong><br />
=09=09=09=09=09=09This year’s IBC marks a special milestone for us &n=
dash; 15 years of driving innovation in video streaming! While we can&rsquo=
;t showcase everything we’ve developed over that time (our booth isn&=
rsquo;t big enough!), we’ll ...</p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://lakeshadowmedia.info/4lRzN3N" style=3D"font-family:Arial, Helvetica, sa=
ns-serif; text-decoration: none; font-size:15px; color: #cb29af;" target=3D=
"_blank">Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- Story Table -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td class=3D"img-table" valign=3D"middle" width=3D"100%">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
n=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://lakeshadowmedia.i=
nfo/46hxRfd" target=3D"_blank"><img align=3D"center" alt=3D"Image" border=
=3D"0" height=3D"auto" src=3D"https://www.decodetv.com/wp-content/uploads/2=
025/08/250827-Preview-Agile-TV-Website-scaled-e1756319328573-624x416.png" s=
tyle=3D"border: 2px solid #cb29af; max-width: 300px !important; width: 100%=
!important; height: auto !important;" vspace=3D"0" width=3D"100%" /></a></=
td>
=09=09=09=09=09=09<td class=3D"story-table" valign=3D"top" width=3D"100%">
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:12px; color: #080808;"><strong><em>Sponsored =
by <a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D7=
9&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://lakeshadowmedi=
a.info/3UP6Xpt" style=3D" color: #cb29af;" target=3D"_blank">AgileTV </a></=
em></strong></p>
=09=09=09=09=09=09<p class=3D"headline" style=3D"font-family:Arial, Helveti=
ca, sans-serif; text-decoration: none; font-size:18px; color: #080808;"><a =
HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=
=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttps://lakeshadowmedia.in=
fo/46hxRfd" style=3D"font-family:Arial, Helvetica, sans-serif; font-size:16=
px; color: #080808" target=3D"_blank">Q&A: AgileTV’s André=
Rosado on cloud-based TV, piracy and personalisation </a></p>
=09=09=09=09=09=09<p style=3D"font-family:Arial, Helvetica, sans-serif; tex=
t-decoration: none; font-size:15px; color: #444"><strong>What will you be h=
ighlighting at this year’s IBC?</strong><br />
=09=09=09=09=09=09At IBC 2025, AgileTV returns with a renewed focus and a b=
old new look to spotlight the future of television. At the heart of our pre=
sence are three strategic pillars: TV as a service, CDN solutions and ...</=
p>
=09=09=09=09=09=09<p><a HREF=3D"https://datasiege.com/DataSiege/email/auto/=
trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=3D27&suid=3D&rd04=3Dhttp=
s://lakeshadowmedia.info/46hxRfd" style=3D"font-family:Arial, Helvetica, sa=
ns-serif; text-decoration: none; font-size:15px; color: #cb29af;" target=3D=
"_blank">Read More ...</a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- End Story Table -->
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" /><!-- BOTTOM UPPER A AN=
D B ADS TABLE -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" width=3D"100%">
=09=09=09=09<tbody>
=09=09=09=09=09<tr align=3D"center" valign=3D"middle">
=09=09=09=09=09=09<td height=3D"135">
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- BOTTOM UPPER A AD --><a HREF=3D"https://datasiege.c=
om/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=
=3D27&suid=3D&rd04=3Dhttps://bit.ly/3JlVhYS" target=3D"_blank"><img alt=3D"=
" class=3D"ad2" src=3D"https://cdn.broadstreetads.com/assets/53238961-b14c-=
48b6-961a-4479fbcc5805.gif" style=3D"border:2px solid #aaa" width=3D"100%" =
/></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09<!-- BOTTOM UPPER B AD --> <a HREF=3D"https://datasiege.=
com/DataSiege/email/auto/trkc.cfm?OI104=3D79&pn=3Ddecodetv&sbid=3D22591&pid=
=3D27&suid=3D&rd04=3Dhttps://bit.ly/3JnLFwH" target=3D"_blank"><img alt=3D"=
" class=3D"ad2" src=3D"https://cdn.broadstreetads.com/assets/e083d7b7-88a4-=
4458-b785-c1be95ad8efd.jpg" style=3D"border:2px solid #aaa" width=3D"100%" =
/></a>
=09=09=09=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<hr style=3D"height:2px; width:33%; border-width:0; color:#cb29af;=
background-color:#cb29af; align-content: center;" />
=09=09=09<div style=3D"height:15px;"> </div>
=09=09=09<!-- IN DEPTH -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"outer-table" height=3D"45px;" style=3D"background-color: #c=
b29af; width: 100%;">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"background-color: #cb29af; ">
=09=09=09=09=09=09<div align=3D"left" style=3D"font-family:Arial, Helvetica=
, sans-serif; text-decoration: none; font-size:20px; color: #fff; margin-le=
ft: 14px; "><strong>IN-DEPTH</strong></div>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- List of Library/News Stories -->
=09=09=09<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"content-table" style=3D"width: 100%;">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td colspan=3D"2"> </td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td align=3D"left" colspan=3D"2">
=09=09=09=09=09=09<ul style=3D"font-family: Arial, Helvetica, sans-serif; f=
ont-size: 16px; line-height: 2; width: 97%;">
=09=09=09=09=09=09=09<li style=3D"color: #cb29af; list-style-type:square;">=
<a HREF=3D"https://datasiege.com/DataSiege/email/auto/trkc.cfm?OI104=3D79&p=
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